November 29, 2012

Crimson Foods Inc. began producing premium licorice (Licorice Allsorts) in the summer of 2012.  Prior to that date, 100% of this product was imported into North America from Great Britain, South Africa or New Zealand.  And interestingly, there are no manufactures of any licorice left in Canada whatsoever.

The North American market was so open to have locally produced high quality product that Crimson secured 5 year supply deals with major distributors in the USA and Canada.  When we speak of a "Premium" licorice, the most commonly known product is Licorice Allsorts - although there are other potential products that can be introduced which match Crimson's intention to produce only "premium" product.

The new company initially hired 6 people and has plans to increase from one shift to 3 shift production.  This will mean an increase in employees to as many as 18.  Getting the plant up and running has had its challenges and there were initial startup delays, but they are now resolved and Crimson is running at full production.  Shipments are now flowing and the pipeline is getting filled.

Crimson is also considering plans for a second line to produce a totally new product that has the potential to be bigger than the licorice market and more profitable as well.  They are not discussing the details at this time for competitive reasons, but they have produced successful trial batches and there is serious interest with distribution partners.  Bringing this new line on board will mean more jobs for the community.

The future looks very bright for Crimson Foods as they continue to gain experience and explore new opportunities.  John Halley, President of the company, says, "...we couldn't have gotten this project off the ground without the financial support and professional guidance we received from Enterprise Brant and the Federal Government."