November 1, 2001
Five years after being laid off in 1994, Malcolm Ross looked at the industry that he had the most knowledge of and investigated the possibilities of a retail shoe repair business in his adopted town of Brantford, Ontario. Research disclosed two similar businesses with one closing and the other not very well-known. Unemployed, Malcolm met with Human Resource Development Canada to enquire about support programs for individuals starting a business. He attended a one-week workshop on exploring entrepreneurship and applied to Enterprise Brant for the Self Employment Benefit program. With his business plan, Malcolm approached the local banks for financing; however, none of them showed any interest. Malcolm returned to Enterprise Brant with his personal investment and a polished business plan; he was approved for a loan.
A location was secured and after acquiring used equipment and fixtures, Malcolm designed and built his shop himself. The business opened in August of 2000. Some of Malcolm’s best customers are the retail shoe stores in the city who rely on his excellent workmanship and customer service. Since retailers occasionally require warranty repairs, Malcolm is able to help solve their customers' needs. Malcolm operates on a two-hour turn-around time for all repairs. One of his main business beliefs is that “our customers' shoes belong on their feet, not on my shelf.” The business has expanded to offer a complete line of shoe care products, a wide variety of laces, insoles, polishes and protectors even a pickup and delivery service.
“I don’t really advertise,” says Malcolm, “But I do participate and support the community special events, and I make one on one contact with people.” It’s a family business with a family atmosphere. Malcolm’s wife Christine and his daughter are both involved. “Enterprise Brant really helped that first year. The program kept us on track with our financial plans as well as helping us to network with other small-business owners.” Malcolm continues. “I’m looking forward to helping other businesses so I can give something back and help others.” His advice to those starting a new business is, “Do your pre-opening homework fully, listen to other business owners advice, use all Enterprise Brant’s resources, and believe in your concept and yourself .”